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BRAND CONCEPT

Bison is a specialist brand based on the bison, a durable character from which
we take inspiration to the soul of our brand. A brand that’s been going strong since 1961.

MISSION
& VISION

The Mission
To design, produce and market no nonsense casual clothing of high quality at fair prices.

The Vision
To be the no. 1 brand in the world in classic clothing. Since the beginning in 1961,
the bison name has become synonymous with strength and masculinity well
known internationally for their point of difference, quality workmanship and
clever combinations of functionality and bold designs.
No nonsense clothing – made to last !

DESIGN & CONCEPT
STATEMENTS

BUILT TO LAST

We create no nonsense products that are built to last
with the features and details you need.

UNIQUE MIX

We create a unique mix of functionality and leisure wear
– in a rock solid quality.

COMFORTABLE

We create comfortable and stylish casual clothing
which are suitable for any activity.

A LIFESTYLE BRAND

We create no nonsense clothing for no nonsense men and we have created
a lifestyle brand for you, where less is more – it’s as simple as that.

THE BRANDBOOK

SPRING 2018

AUTUMN / WINTER 2018

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CONTACT

Bison