Bison is a specialist brand based on the bison, a durable character from which
we take inspiration to the soul of our brand. A brand that’s been going strong since 1961.
BRAND CONCEPT
FAIRS 2018
CIFF // 8-10 August
Stockholm, Fashion District // 13-18 August
Norge, Showroom Kongens Gate // 12-18 August
MISSION
& VISION
The Mission
To design, produce and market no nonsense casual clothing of high quality at fair prices.
The Vision
To be the no. 1 brand in the world in classic clothing. Since the beginning in 1961,
the bison name has become synonymous with strength and masculinity well
known internationally for their point of difference, quality workmanship and
clever combinations of functionality and bold designs.
No nonsense clothing – made to last !
DESIGN & CONCEPT
STATEMENTS
THE BRANDBOOK
SPRING 2018
AUTUMN / WINTER 2018
