The Bison Brand Concept

Bison is a specialist brand based on the bison, a durable character from which we take inspiration to the soul of our brand. A brand that’s been going strong since 1961.

Mission & Vision

The MissionTo design, produce and market no nonsense casual clothing of high quality at fair prices.

The VisionTo be the no. 1 brand in the world in classic clothing. Since the beginning in 1961, the bison name has become synonymous with strength and masculinity well known internationally for their point of difference, quality workmanship and clever combinations of functionality and bold designs. No nonsense clothing – made to last !

Design & concept statements

Built to lastWe create no nonsense products that are built to last with the features and details you need.

ComfortableWe create comfortable and stylish casual clothing which are suitable for any activity.

Unique mixWe create a unique mix of functionality and leisure wear – in a rock solid quality.

A lifestyle brandWe create no nonsense clothing for no nonsense men and we have created a lifestyle brand for you, where less is more – it’s as simple as that.